Audio-Technica’s wireless earbuds don’t always receive the same amount of buzz that larger brands get, but they’re consistently good performers that deliver on all the most important criteria. Here at CES 2025, the company is introducing the new ATH-CKS50TW2. These buds feature Audio-Technica’s usual tuning and sound quality, but there are two main selling points for this latest model.

First, battery life seems almost endless. Audio-Technica says the ATH-CKS50TW2 can deliver a total of 65 hours of playback with noise cancellation off: 25 hours from the fully charged earbuds, plus another 40 hours from the charging case. With ANC enabled, those numbers shift to a still very impressive 15 hours from the buds and 25 hours from the case.

The other helpful new feature should prevent battery drain even if you put the earbuds in your pocket without their case. Audio-Technica says its “Magnetic Switch” technology lets the earbuds join together with magnets. Whenever this happens, they automatically power off, so you won’t have to worry about them playing music in your pocket and eating through battery for no reason.

As for the rest of the hardware, the earbuds feature 9-millimeter “high-definition” drivers, hybrid ear tips that combine hard and soft silicone, wireless charging, and IP68 dust and water resistance. Audio-Technica has priced the ATH-CKS50TW2 at $149, and the company says you can order its newest earbuds starting today.