The 10th version of the Apple Watch has been announced at Apple’s event on Monday and features a 40 percent brighter wide-angle OLED screen that’s larger than the display on the Apple Watch Ultra.

The 10th Apple Watch arrives after almost a decade of iterative updates for the company’s smartwatch. Apple initially focused on marketing it as a fashion accessory and iPhone companion, but the Apple Watch has since become a vital health and fitness tool through hardware upgrades and new features added to watchOS.

The Series 10 follows last year’s Apple Watch Series 9, which introduced features like a “double tap” gesture allowing calls to be answered single-handedly, a brighter screen, and a new S9 SiP (System in Package), offering faster on-device processing for Siri requests.

Before that, the Apple Watch Series 8 added temperature sensors for improved health tracking as well as Crash Detection and debuted alongside the Apple Watch Ultra, featuring a larger screen, extra buttons, and a more rugged and durable design to help it compete with products focused on outdoor activities from companies like Garmin and Suunto.

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