Apple at WWDC 2024 announced “Apple Intelligence,” its name for a new suite of AI features for the iPhone, Mac, and more.

The company once refused to use the term “artificial intelligence” when talking about its machine learning features, now has AI enhancements across its platforms. The company has been behind companies like Google and Microsoft, which started racing ahead with their own generative AI features as soon as OpenAI broke that dam open in 2022. Now, it’s making its bid to catch up.

Apple said its AI features will be able to do things for you in apps. It will be able to manage your notifications or automatically write things for you or summarize text in mail and other apps. The company also says it can do things like reference one app to carry out an action in another, such as asking it to play a podcast your partner sent you.

Of course, this is Apple, so it has to have a privacy story. The company says its AI features will be processed on-device to keep information private.