As part of its expansion into Saudi Arabia, Apple will offer support and engraving in Arabic on its Saudi Arabian site. Apple is releasing its Store app in Saudi Arabia as well, and also plans on opening its first physical locations in 2026. Though Apple previously offered its App Store in the country, people in Saudi Arabia had to purchase Apple products through authorized resellers.

Apple’s store launch aligns with a broader trend of tech companies investing more in Saudi Arabia, despite the country facing numerous human rights issues. During President Donald Trump’s visit to the Middle East in May, Saudi Arabian Crown Prince Mohammed bin Salman announced the formation of Humain, a new AI company owned by the country’s Public Investment Fund. Several US-based tech firms, including Amazon, Google, Nvidia, and AMD, revealed multi-billion-dollar partnerships with the state-backed firm on the same day.