If you missed the first sale on the 2024 Kindle Paperwhite during Black Friday, now’s your chance to write your own redemption arc. Right now, you can get Amazon’s newest ad-supported ebook reader at Amazon, Best Buy, and Target for $134.99 ($25 off). That’s still $5 shy of its all-time low, but it’s a pretty good discount this early into its life. You can also get it without ads at Amazon for $154.99 ($25 off).

There’s not much incentive to upgrade if you already own an older Paperwhite, but if you’re an avid reader, you’ll likely appreciate the newly minted seven-inch display, which is the biggest of any Paperwhite to date. It’s also 25 percent brighter than the previous model and features a higher contrast ratio, allowing for improved readability. The jump from 10 weeks of battery life to three months is a more substantial upgrade — as is a new processor, which supposedly makes a big difference when it comes to page-turning speeds — but we’ll need to finish putting Amazon’s latest e-reader through its paces before rendering our final verdict.

However, despite the iterative nature of the aforementioned updates, there’s a good chance the 12th-gen Paperwhite is going to remain the best option for most people. Amazon’s new entry-level Kindle is a bit smaller (and slower), and while the jazzy Kindle Colorsoft offers the best color screen on an e-reader so far, it will run you an extra $120 over the Paperwhite. That’s a lot for a non-essential upgrade.