TikTok’s latest feature lets users make AR filters


TikTok users will now be able to create video effects right in TikTok without downloading another app. The company announced the new mobile editing feature, available now globally, in a blog post today.
AR effects are a big part of TikTok culture — they spawn challenges, viral games, and essentially a whole genre of content. But up until now, creators had to use a separate program called Effect House to make filters for the app.
In the TikTok mobile app, users can work off of filter templates and experiment with more than 2,000 assets to use in their effects. They’ll also be able to add interactivity in filters that’s triggered through movements like tapping the screen, winking, smiling, and more.
Though filters have always been central to TikTok, the developers making these effects have been doing it for free until recently. In May, the company announced it would open up a $6 million creator fund for the people making viral effects — though the bar to start earning money was high and payouts relatively low. In October, TikTok overhauled the program include to lower eligibility and change how payouts would be calculated.
TikTok filters are also becoming more and more realistic. Earlier this year, a beauty effect called Bold Glamour started gaining traction, with users shocked at how seamless it looked. The filter, created by TikTok itself, uses generative AI to transform a user’s face so convincingly that it’s uncanny. The Bold Glamour filter has been used in over 150 million videos so far. TikTok didn’t immediately respond to questions about whether the in-app feature would include generative AI tools.
TikTok users will now be able to create video effects right in TikTok without downloading another app. The company announced the new mobile editing feature, available now globally, in a blog post today. AR effects are a big part of TikTok culture — they spawn challenges, viral games, and essentially…
Recent Posts
- Here’s when and where you can preorder the new iPhone 16E
- The Humane AI Pin debacle is a reminder that AI alone doesn’t make a compelling product
- This 1.9-pound smartphone’s massive battery offers six months of standby
- Movie sales – including 4K Blu-ray – fell again last year, but if you’re going streaming only, you’re massively missing out
- A new and dangerous keylogger is on the loose – here’s how to stay safe
Archives
- February 2025
- January 2025
- December 2024
- November 2024
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- October 2022
- September 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- September 2018
- October 2017
- December 2011
- August 2010