This new USB-C power cable concept is so ingeniously simple, I’m amazed no one thought of it before

- Twelve South’s PowerCord is so simple, with a wall plug on one end and a USB-C on the other
- It’s a one-stop solution for charging small to medium-sized devices
- With the cord, you can effectively ditch the power brick as it’s integrated
When it comes to charging our devices right now, you generally need a wall plug that goes into an outlet and a cable. For phones – iPhone or Android – that means, say, at least a 20-watt wall plug and then a USB-C to USB-C cable. It doesn’t need to be like this, especially for those who travel.
Twelve South, known for excellent accessories that especially complement Apple devices, just dropped the ‘PowerCord.’ Yes, that’s a product name, not something that comes with the product in the box. It’s a USB-C port cable that ends not with a replica of that port but rather a power adapter.
Thus, it eliminates the need for a wall brick, and if you’re charging a Pixel 9, an iPhone 16 Pro, a Nintendo Switch, an iPad or Galaxy Tab, or even a MacBook Air, you just plug it in to get the charge going.
It’s fairly genius, right? The 30-watt power supply is integrated into the wall plug, and it comes in two lengths – 4-foot or 10-foot. The cable itself is braided and looks fairly heavy-duty from shared images and comes in a slate black or dune white.
The wall plug is also non-removable. In fact, the whole design is a closed circle on purpose. That way, you can’t leave one part of the equation at home or behind, so when you need to recharge something, it’s all there, whenever you need it.
As of right now, it’s priced at $39.99 for the 4-foot model and $49.99 for the 10-foot model in either color. However, it can only be purchased with a Type-A wall plug. That means it works best in North America, specifically in the United States or Canada. It’s up for order now at Amazon or from the brand directly here.
TwelveSouth has said that an EU and UK version is on the horizon and will likely drop in mid to late June. That’s excellent news, since for frequent travelers, this is a really nice charger, and I like that you can’t leave any part of it at home.
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If it proves to be a success, Twelve South may need to figure out how to put in a larger power supply so it can also handle recharging more power-hungry devices.
Even so, as it stands, PowerCord can charge phones, tablets, a DJI Osmo Pocket 3, earbuds and headphones, Bluetooth speakers, smart glasses, headsets, and countless other devices. The product page notes that it’s best for small to medium-sized devices but can trickle-charge other products like laptops.
If you’re sold and are in North America, or planning a trip, the PowerCord is up for order and shipping now directly from Twelve South here and on Amazon here.
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Twelve South’s PowerCord is so simple, with a wall plug on one end and a USB-C on the other It’s a one-stop solution for charging small to medium-sized devices With the cord, you can effectively ditch the power brick as it’s integrated When it comes to charging our devices right…
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