Tesla continues to see its margins slip due to price cuts. Today the company reported earnings of $1.9 billion in net income on $23.4 billion in revenue during the third quarter of 2023. The figures represent a small bump in revenue, from $21.4 billion the same time last year, but a big dip in profits, falling from $3.3 billion on close to the same amount of revenue.
Tesla profits dip as it invests in factory upgrades and AI development


Tesla also missed its target date for a Cybertruck delivery event. Tesla CEO Elon Musk had planned for a handover event sometime in the third quarter, and the company now plans for its first deliveries to occur on November 30th. During an earnings call, Musk said the Cybertruck will take “18 months before it’s a significant cash flow contributor.”
The company’s operating margins fell for the third quarter in a row, signaling that Tesla’s rampant price cutting was continuing to take a toll on its bottom line.
The Cybertruck is coming… finally
Tesla pointed fingers in several directions. For one, production was reduced while the company upgraded its factories, leading to a big dip in deliveries. The company also says it’s making big investments in AI and has “commissioned one of the world’s largest supercomputers,” doubling its compute capacity since just last quarter.
Still, the drop in quarterly revenue was another disappointing turn for the company after Tesla’s Q3 delivery and production numbers fell short of expectations. Tesla had warned that planned shutdowns of its Austin, Texas, and Shanghai factories for upgrades would result in fewer vehicles produced and delivered. But even bullish investors were wringing their hands over the slimmer numbers.
On top of everything, there’s persistent chatter about Tesla’s profit margins, why they’re so low, how much lower they can go, and more. You’ll recall that Tesla used to have historic profit margins, sometimes as much as 20 percent, which is mostly unheard of in the auto industry. But rampant price cutting (good for consumers!) has caused Tesla’s once-vaunted margins to drop into more earthly territory (bad for investors). Thus the hand wringing.
So, as you can imagine, things aren’t exactly hunky-dory in the House of Musk. Delayed Cybertruck! Dwindling profit margins! And the ongoing sideshow at X / Twitter, which has obviously cast an unfavorable light on Musk’s reputation and acumen as a supposed business genius.
Not everything is so gloomy, though. Tesla’s stagnant lineup got a much-needed refresh this quarter, with updated versions of the Model 3 coming to Europe and a similarly spiffed-up Model Y set to arrive in China. Aside from missing its delivery event, the Cybertruck kept popping up on various highways and side streets of Texas and California. More automakers also bent the knee to Tesla’s EV North American Charging Standard.
Of course, all things being even, Tesla’s various legal quandaries continued to grow. Another civil rights agency sued the company over its long history of racial harassment of Black employees at its Fremont, California, factory. And a lawsuit from the family of a deceased Tesla owner asks whether the company should be liable for fatal crashes involving its partially autonomous driving tech.
The ongoing autoworkers strike has been portrayed by many of Tesla’s boosters as a singular opportunity given its nonunion workforce. But it’s a bit reductive, and Tesla’s lackluster quarter could make some of those predictions look flimsy. By most metrics, the company is still doing very well: it commands roughly 60 percent of the EV market. Demand is high, and Tesla is taking advantage by cutting, cutting, cutting. But Tesla’s not immune to broader disruptions that undermine the industry-wide shift to EVs.
Update October 18th, 2023 6:04PM ET: Added quote from Elon Musk on Tesla earnings call.
Tesla continues to see its margins slip due to price cuts. Today the company reported earnings of $1.9 billion in net income on $23.4 billion in revenue during the third quarter of 2023. The figures represent a small bump in revenue, from $21.4 billion the same time last year, but…
Recent Posts
- Everything new on Apple TV+ in March 2025: Severance season 2 finale, Dope Thief, The Studio, and more
- Powerplay 2: Logitech made its magic mousepad cheaper instead of better
- Is your business primed to respond to downtime?
- AT&T Promo Code: Get a Gift Card Worth Up to $200
- Top digital loan firm security slip-up puts data of 36 million users at risk
Archives
- February 2025
- January 2025
- December 2024
- November 2024
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- October 2022
- September 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- September 2018
- October 2017
- December 2011
- August 2010