Tag: wpp
TikTok’s new Creator Marketplace API lets influencer marketing companies tap into first-party data
TikTok is making it easier for brands and agencies to work with the influencers using its service. The company is rolling out a new “TikTok Creator Marketplace API,” which allows marketing companies to integrate more directly with TikTok’s Creator Marketplace, the video app’s in-house influencer marketing platform. On the Creator…
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Germany’s icon group VC bets $30M to back startups enabling traditional companies to pivot
Icon group is a new $30M VC fund being launched out of Germany’s iconmobile group, a WPP network agency. This means a reorganization of the company from a full-service innovation agency into also offering VC backing. iconmobile has garnered a reputation as an innovative technology, design, and sustainability agency, but…
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