Tag: twitch
Despite canceled trade shows, gaming startups can still win an extra life
Dave Struzzi Contributor Dave Struzzi is the founder of Fame Arcade, a consultancy that works with innovative technology brands. His book, “App Store Fame and Fortune,” was among the first to explore best practices for mobile app marketing. As organizers cancel events with massive attendance, like SXSW (400,000 attendees), E3…
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Comscore partners with Twitch to bring gaming and esports viewership stats to advertisers
Measurement firm Comscore announced this morning a partnership with Amazon-owned game streaming site, Twitch. The deal will see Comscore measuring video streaming activity across Twitch, including gaming and esports, as well as other audience viewing metrics. This will allow advertisers to get a better understanding of video viewing behavior on…
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Twitch to top 40 million U.S. viewers next year, forecast says
Twitch, the Amazon-owned streaming service for gamers, is poised to surpass 40 million monthly active viewers in the U.S. as of next year, according to a new forecast from eMarketer out on Thursday. By 2023, it will reach 47 million viewers. Currently, the analyst firm estimates Twitch has 37.5 million…
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Caffeine inks exclusive agreement with Drake preps Ultimate Rap League for launch
Two years after getting a $100 million commitment from 21st Century Fox to build a mobile-based live streaming platform that could compete with Twitch, the startup Caffeine has scored another coup by partnering with the biggest name in music — Drake. With buying power of Fox (now owned by The…
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Justin Kan opens up (Part 2)
‘I like to talk about things that I’m learning that I think are applicable to other people’ Greg Epstein 13 hours Greg Epstein Contributor Greg M. Epstein is the Humanist Chaplain at Harvard and MIT, and the author of The New York Times bestselling book “Good Without God.” Described as…
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