Tag: tiktok

Study finds half of Americans get news on social media, but percentage has dropped

A new report from Pew Research finds that around a third of U.S. adults continue to get their news regularly from Facebook, though the exact percentage has slipped from 36% in 2020 to 31% in 2021. This drop reflects an overall slight decline in the number of Americans who say…

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TikTok is hiding a viral challenge that has kids stealing their school’s soap dispensers

It’s back to school season and on TikTok, that means students are inexplicably stealing everything that isn’t bolted down. The latest TikTok trend to generally wreak social havoc sees students pulling off “devious licks” — small-scale heists of everything from soap dispensers, Covid test kits and hand sanitizer to high…

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Playbyte’s new app aims to become the ‘TikTok for games’

A startup called Playbyte wants to become the TikTok for games. The company’s newly launched iOS app offers tools that allow users to make and share simple games on their phone, as well as a vertically scrollable, fullscreen feed where you can play the games created by others. Also like…

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TikTok adds educational resources for parents as part of its Family Pairing feature

TikTok is expanding its in-app parental controls feature, Family Pairing, with educational resources designed to help parents better support their teenage users, the company announced morning. The pairing feature, which launched to global users last year, allows parents of teens aged 13 and older to connect their accounts with the…

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Reframe your Metaphors, and other lessons from Y Combinator S21 Day 1

After a 17-hour marathon through nearly 200 startup pitches, the Equity team was fired up to get back on Twitter and chat through some early trends and favorites from the first day of Y Combinator’s demo party. We’ll be back on the air tomorrow, so make sure you’re following the…

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TikTok’s new Creator Marketplace API lets influencer marketing companies tap into first-party data

TikTok is making it easier for brands and agencies to work with the influencers using its service. The company is rolling out a new “TikTok Creator Marketplace API,” which allows marketing companies to integrate more directly with TikTok’s Creator Marketplace, the video app’s in-house influencer marketing platform. On the Creator…

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