In growth marketing, signal determines success

Jonathan Martinez Contributor Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who’s helped scale Uber, Postmates, Chime and various

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Creative adtech is on the cusp of a revolution, and VCs should take note

Casey Saran Contributor An ad tech veteran who has logged time at Google and The Rubicon Project (now Magnite), Casey Saran is co-founder and

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Audio out-of-home advertising is reinventing personalization

Paul Brenner Contributor Paul Brenner is the chief strategy officer and president of audio out-of-home at Vibenomics, a location-based advertising and audio experience company

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Demand Curve: Questions you need to answer in your paid search ads

Stewart Hillhouse Contributor Stewart Hillhouse writes actionable growth marketing insights as senior content lead at Demand Curve. By night, he interviews marketers and creatives

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EU is now investigating Google’s adtech over antitrust concerns

EU antitrust authorities are finally taking a broad and deep look into Google’s adtech stack and role in the online ad market — confirming

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EU to review TikTok’s ToS after child safety complaints

TikTok has a month to respond to concerns raised by European consumer protection agencies earlier this year, EU lawmakers said today. The Commission has

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Building customer-first relationships in a privacy-first world is critical

Travis Clinger Contributor Travis Clinger is SVP, head of addressability and ecosystem at LiveRamp, a data connectivity platform safely moving data through the pipes

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Europe urges e-commerce platforms to share data in fight against coronavirus scams

European lawmakers are pressing major e-commerce and media platforms to share more data with each other as a tool to fight rogue traders who

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Google is now publishing coronavirus mobility reports, feeding off users’ location history

Google is giving the world a clearer glimpse of exactly how much it knows about people everywhere — using the coronavirus crisis as an

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It’s still easy to find coronavirus mask ads on Facebook

Ads for face masks are still appearing on Facebook, Instagram and Google, according to a review of the platforms carried out by the Tech

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