Tag: susan su
Extra Crunch roundup: Finding GTM, China’s edtech clampdown and how to define growth
Early-stage startups tend to claim that their go-to-market strategy is fully operational. In reality, GTM is a stark numbers game, and even with a solid plan in place, it can be easily foiled by common problems like turf battles and poor communication. Finding GTM fit is a milestone for any…
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Extra Crunch roundup: influencer marketing 101, spotting future unicorns, Apple AirTags teardown
With the right message, even a small startup can connect with established and emerging stars on TikTok, Instagram and YouTube who will promote your products and services — as long as your marketing team understands the influencer marketplace. Creators have a wide variety of brands and revenue channels to choose…
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New Early Stage speakers to tackle growth marketing, media strategy and M&A
In a little less than three months, TechCrunch will bring its Early Stage event to SF for the very first time. Early Stage is meant to bring together more than 50 experts across startup core competencies, from funding to marketing to operation. Today, I’m pleased to announce another four experts…
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