Tag: Superset

Truthset raises $4.75M to help marketers score their data

Data, the cliché goes, is the new oil of the digital economy. But Truth{set} co-founder and CEO Scott McKinley wants to know: “Why does no one care about the quality of that fuel?” That’s an issue McKinley saw in his seven years as an executive at Nielsen, where he said…

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Former Krux and Salesforce execs raise $15M for their marketing data startup Habu

Marketing startup Habu is emerging from stealth today and announcing that it has already raised $15 million in Series A funding. The company comes out of super{set}, the startup studio created by Krux founders Tom Chavez and Vivek Vaidya. In fact, Chavez is Habu’s chairman, Vaidya serves as CTO and…

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