Tag: streaming services
Coronavirus could push consumers away from influencers and toward streaming TV
Jay Prasad Contributor Jay Prasad is chief strategy officer for LiveRamp TV, a data-connectivity platform leveraged by brands and their partners to deliver exceptional experiences. As the nation struggles with a pandemic and economic uncertainty, fundamental shifts in consumer habits are leading marketers to rethink existing strategies and budgets allocated…
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‘Pokémon Journeys’ will be a Netflix exclusive in the US
The Pokémon anime has been running since the late ‘90s, but Ash Ketchum still isn’t a Pokémon Master, and still hasn’t caught ‘em all. The 23rd season of the iconic anime will come out in the US on June 12th, but unlike previous seasons, this one wil… Source
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AT&T loses 897K more pay TV subscribers in Q1 2020, adding pressure to HBO Max launch
AT&T gave a first look into how the pay TV business is faring amid the coronavirus pandemic…and it’s not great. The company reported today as a part of its Q1 2020 earnings that its traditional pay TV services, including DIRECTV and its newer streaming option AT&T TV, saw a combined…
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‘Fraggle Rock’ mini-series makes a surprise debut on Apple TV+
As nostalgia continues its reign, Apple TV+ has just launched the first episode of its Fraggle Rock revival. Fraggle Rock: Rock On! brings the cave-dwelling Muppets of the ‘80s to the modern age in a series of mini-episodes that focuses on social dis… Source
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With lower bandwidth, Disney+ opens streaming service in UK, Ireland, 5 other European countries, France to come online April 7
Disney+, the streaming service from the Walt Disney Company, has been rapidly ramping up in the last several weeks. But while some of that expansion has seen some hiccups, other regions are basically on track. Today, as expected, Disney announced that it is officially launching across 7 markets in Euopre…
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Comscore partners with Twitch to bring gaming and esports viewership stats to advertisers
Measurement firm Comscore announced this morning a partnership with Amazon-owned game streaming site, Twitch. The deal will see Comscore measuring video streaming activity across Twitch, including gaming and esports, as well as other audience viewing metrics. This will allow advertisers to get a better understanding of video viewing behavior on…
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