Tag: privacy sandbox
EU is now investigating Google’s adtech over antitrust concerns
EU antitrust authorities are finally taking a broad and deep look into Google’s adtech stack and role in the online ad market — confirming today that they’ve opened a formal investigation. Google has already been subject to three major EU antitrust enforcements over the past five years — against Google…
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Google won’t end support for tracking cookies unless UK’s competition watchdog agrees
Well this is big. The UK’s competition regulator looks set to get an emergency brake that will allow it to stop Google ending support for third party cookies, a technology that’s currently used for targeting online ads, if it believes competition would be harmed by the depreciation going ahead. The…
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Google starts testing its replacement for third-party cookies
Google has taken one step closer to banishing third-party cookies from Chrome. The internet giant has started testing its trust tokens with developers, with promises that more would move to live tests “soon.” As before, the company hoped to phase out… Source
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