Tag: Marshmello

Fortnite’s Ariana Grande concert offers a taste of music in the metaverse

Ariana Grande strutted and soared around a candy-colored series of Fortnite sets in Epic’s latest major in-game live music event. The multi-day “tour” offered gamers and Grande fans alike plenty to enjoy while showcasing Epic’s impressively smooth and visually inventive vision for live events that millions of people can enjoy…

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BTS label Big Hit Entertainment inks broad partnership with streaming tech company Kiswe

The town of New Providence, N.J. may seem like an unlikely home for a company that’s just inked a new deal with Big Hit Entertainment (the label behind the global K-pop supergroup BTS) and raised tens of millions of dollars from some of the largest venture capital firms in the…

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Investors say emerging multiverses are the future of entertainment

The COVID-19 pandemic is accelerating the adoption of new technologies and cultural shifts that were already well underway. According to a clutch of heavy-hitting investors, this dynamic is particularly strong in gaming and extended reality. Unlike other segments of the startup and tech world, where valuations have been slashed, early-stage…

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