Tag: Marketing
Building customer-first relationships in a privacy-first world is critical
Travis Clinger Contributor Travis Clinger is SVP, head of addressability and ecosystem at LiveRamp, a data connectivity platform safely moving data through the pipes connecting most every brand, tech platform, publisher and advertiser on the open internet. Jeff Nienaber Contributor Jeff Nienaber is senior director, global audience ads at Microsoft…
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How our SaaS startup improved net revenue retention by more than 30 points in two quarters
NRR is the most underrated metric out there Tim Kopp 8 hours Tim Kopp Contributor Tim Kopp is the chairman and CEO of Terminus, an ABM platform that powers high-performing go-to-market teams. There’s certainly no shortage of SaaS performance metrics leaders focus on. While all SaaS companies do, and must,…
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Side raises $150M at $1B valuation to help real estate agents go it alone
Side, a real estate technology company that works to turn agents and independent brokerages into boutique brands and businesses, announced Monday that it has raised $150 million in Series D funding. Coatue Management led the round, which brings San Francisco-based Side’s valuation to $1 billion and total funding raised to…
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Identiq, a privacy-friendly fraud prevention startup, secures $47M at Series A
Israeli fraud prevention startup Identiq has raised $47 million at Series A as the company eyes international growth, driven in large part by the spike in online spending during the pandemic. The round was led by Insight Partners and Entrée Capital, with participation from Amdocs, Sony Innovation Fund by IGV,…
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Brandwatch is acquired by Cision for $450M, creating a PR, marketing and social listening giant
Online consumer intelligence and social media listening platform Brandwatch has been acquired by Cision, best known for its media monitoring and media contact database services, for $450 million, in a combined cash and shares deal. TechCrunch understands Brandwatch’s key executive team will be staying on. The move combines two large…
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Shopalyst aims to make e-commerce advertising more effective
Indian startup Shopalyst has officially launched a new platform that it calls the Discovery Commerce Cloud, which it says can help retailers take full advantage of digital advertising. Co-founder and CEO Girish Ramachandra told me that Shopalyst was created to allow for “one seamless journey for the shopper” across advertising…
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