Tag: games
Comscore partners with Twitch to bring gaming and esports viewership stats to advertisers
Measurement firm Comscore announced this morning a partnership with Amazon-owned game streaming site, Twitch. The deal will see Comscore measuring video streaming activity across Twitch, including gaming and esports, as well as other audience viewing metrics. This will allow advertisers to get a better understanding of video viewing behavior on…
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GameSnacks, from Google’s Area 120, brings fast, casual online games to developing markets
A new project called GameSnacks is launching today from Google’s in-house incubator, Area 120, with the goal of bringing fast-loading, casual online games to users in developing markets. Billions of people are coming online through mobile devices. But they’re often on low memory devices with expensive data plans, and struggle…
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