Tag: experts
The MKT1 interview: Growth marketing in 2021, hiring versus outsourcing, and more
Emily Kramer and Kathleen Estreich are the founders of of MKT1, a strategic marketing firm that does much more than just marketing. As we mentioned the last time we spoke with the company, it offers a plethora of services ranging from marketing consulting and organizing recruiting and mentoring workshops to…
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Growth marketing roundup: TechCrunch Experts, creative testing and how to nail your narrative
“It’s about focusing on the metric that directly reflects the value that your company and products bring to your customers,” growth marketer Maya Moufarek told us in an interview for one of our most popular marketing articles of the week. “For Airbnb, that may be the number of nights booked;…
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