Tag: EC roundup
Extra Crunch roundup: 3 lies VCs tell, betting big on Kubernetes, NYC’s enterprise boom
Although older adults are one of the fastest-growing demographics, they’re quite underserved when it comes to consumer tech. The global population of people older than 65 will reach 1.5 billion by 2050, and members of this cohort — who are leading longer, active lives — have plenty of money to…
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Extra Crunch roundup: Influencer marketing, China’s tech clampdown, drafting growth teams
Before you hire a marketing consultant who doesn’t understand your products or commit to a CMO who has several years of experience — but none in your sector — consider influencer marketing. If the phrase evokes images of celebrities hawking hard seltzer, think again: An influencer can be as humble…
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Extra Crunch roundup: Build a founding team, choose a VC and recruit your board
Assembling a startup team is harder than assembling 10 IKEA dressers, and the stakes are much, much higher. Starting with the assumption that 90% of startups will fail and the most successful ones take an average of six years to IPO, founders must make careful decisions about whom they invite…
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Extra Crunch roundup: Square buys Afterpay, paid search basics, career advice for devs
Square paid around a quarter of its present-day value for Afterpay, Alex Wilhelm notes in The Exchange. That seems like a lot. But was it too much? “Afterpay brings global revenues, global users and a more diverse merchant network to Square,” Alex notes. “It would have had to spend to…
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Extra Crunch roundup: Livestream e-commerce, growth marketing interviews, CEO for a day
This year, livestream viewers in China are projected to spend more than $60 billion on digital shopping experiences that let them interact with influencers in real time. Promoting everything from cosmetics to food, social media stars use Taobao, TikTok and other platforms to livestream products and take questions from the…
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Extra Crunch roundup: Finding GTM, China’s edtech clampdown and how to define growth
Early-stage startups tend to claim that their go-to-market strategy is fully operational. In reality, GTM is a stark numbers game, and even with a solid plan in place, it can be easily foiled by common problems like turf battles and poor communication. Finding GTM fit is a milestone for any…
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