“I’ve seen startups spend thousands of dollars inefficiently as a result of not having optimal signal in their paid acquisition campaigns. I’ve also spent
When people are uncertain, they look to others for behavioral guidance. This is called social proof, which is a physiological effect that influences your
“One of the biggest things that brands struggle with is figuring out attribution, and how you continue to spend money even though you may
“There are three common blunders that most SaaS marketers make time and again when it comes to clarity and high-converting content,” says Konrad Sanders,
“Email impacts marketing strategy and enables better overall business success. It’s the lifeblood of an effective multichannel campaign,” says Melissa Sargeant, CMO at Litmus.
“I like to think of successful brand-building as creating a company that customers would be upset to separate from their identity,” growth marketing expert
Jenny Wang Contributor Jenny Wang is a principal investor at Neo and co-host of the “Techsetters” podcast. Five years ago, the playbook for launching
“It’s about focusing on the metric that directly reflects the value that your company and products bring to your customers,” growth marketer Maya Moufarek