Tag: EC Column

4 strategies for deep tech startups recruiting top growth marketers

Jessica Li Contributor Jessica is on the growth marketing team at Zageno, a multivendor, online marketplace for life science products, and is head of content at Elpha, a Y Combinator-backed community of 40,000+ women in tech. More posts by this contributor How and when to build marketing teams at deep…

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Best practices for Zoom board meetings at early-stage startups

There are only 4 things a board really needs to consider Isaac Roth 11 hours Isaac Roth Contributor Issac Roth is a seasoned entrepreneur who advises founders on open-source technology and keeping communities engaged. Over this career, he’s created and sold multiple enterprise software companies and stays active as an…

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Dear Sophie: How can I improve our startup’s international recruiting?

Sophie Alcorn Contributor Sophie Alcorn is the founder of Alcorn Immigration Law in Silicon Valley and 2019 Global Law Experts Awards’ “Law Firm of the Year in California for Entrepreneur Immigration Services.” She connects people with the businesses and opportunities that expand their lives. More posts by this contributor Dear…

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Subscription-based pricing is dead: Smart SaaS companies are shifting to usage-based models

Kyle Povar Contributor Software buying has evolved. The days of executives choosing software for their employees based on IT compatibility or KPIs are gone. Employees now tell their boss what to buy. This is why we’re seeing more and more SaaS companies — Datadog, Twilio, AWS, Snowflake and Stripe, to…

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Customer advisory boards are a gold mine for startup brand champions

Yousuf Khan Contributor Yousuf Khan is a partner at Ridge Ventures. Prior to joining Ridge, he was the first CIO of Automation Anywhere, CIO and Vice President of Customer Success at cloud-based AI platform Moveworks, as well as CIO of Pure Storage, Qualys and Hult International Business School. As a…

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The 5 biggest mistakes I made as a first-time startup founder

Rami Essaid Contributor Rami Essaid is co-founder and CEO at Finmark, a technology company that provides financial planning and modeling software for startups. He previously was co-founder and CEO at Distil Networks, a bot attack mitigation company acquired by Imperva. More posts by this contributor Internet Privacy Is The Wrong…

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