Tag: content marketing
Making a splash in the marketing world
“There are three common blunders that most SaaS marketers make time and again when it comes to clarity and high-converting content,” says Konrad Sanders, founder and CEO of The Creative Copywriter, “1. Not differentiating from competitors. 2. Not humanizing ‘tech talk.’ 3. Not tuning their messaging to prospects’ stage of…
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HubSpot CEO moving to exec chairman role as company promotes Yamini Rangan to CEO
Boston-based CRM company HubSpot announced today that co-founder and CEO Brian Halligan would be stepping into the executive chairman role and CMO Yamini Rangan would be taking over as CEO next month (on September 7). Rangan joined the company in January 2020 after stints at Dropbox, Workday and SAP. Her…
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The MKT1 interview: Growth marketing in 2021, hiring versus outsourcing, and more
Emily Kramer and Kathleen Estreich are the founders of of MKT1, a strategic marketing firm that does much more than just marketing. As we mentioned the last time we spoke with the company, it offers a plethora of services ranging from marketing consulting and organizing recruiting and mentoring workshops to…
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Growth marketing roundup: cool SaaS, marketing lies, VR ads and more
One might think that a short week due to a U.S. holiday calls for a short weekly recap, but we have plenty to share about growth marketing from our coverage over the week. With the help of your recommendations, this week we were able to interview Peep Laja and Lucy…
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5 questions startups should consider before making their first marketing hire
Jamie Viggiano Contributor Jamie Viggiano is the chief marketing officer at FUEL Capital, an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. “Who should my first marketing hire be?” This is (by far) the most common question I’ve received since starting as Fuel’s CMO, and for good…
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Even startups on tight budgets can maximize their marketing impact
Dominik Angerer Contributor Dominik Angerer is CEO and co-founder of headless CMS Storyblok, which provides best practice guidance for startups on how to build a sustainable approach to marketing their content. Search engine optimization, PR, paid marketing, emails, social — marketing and communications is crowded with techniques, channels, solutions and…
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