Tag: Comscore

Comscore partners with Twitch to bring gaming and esports viewership stats to advertisers

Measurement firm Comscore announced this morning a partnership with Amazon-owned game streaming site, Twitch. The deal will see Comscore measuring video streaming activity across Twitch, including gaming and esports, as well as other audience viewing metrics. This will allow advertisers to get a better understanding of video viewing behavior on…

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Leanplum raises another $27M, shakes up its executive ranks

Customer engagement platform Leanplum today announced that it has raised a $27 million extension to its 2017 $47 million Series D round. This additional funding was led by previous investors Norwest Venture Partners and Shasta Ventures. Kleiner Perkins, Canaan and Launchub also participated in this round, which the company says…

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