Tag: column
Common mistakes Indian startups make when relocating to the US
Sanjoe Tom Jose Contributor When considering a move to the United States, Indian startup founders first need to make a mental pivot to face the market they want to sell into and ask themselves how much risk they are willing to own. In the SaaS space, there are (broadly) two…
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Demand Curve: Email marketing tactics that convert subscribers into customers
Stewart Hillhouse Contributor Stewart Hillhouse writes actionable growth marketing insights as senior content lead at Demand Curve. By night, he interviews marketers and creatives on his podcast, Top Of Mind. Before getting into marketing, Stewart was a semi-professional lumberjack. He also writes at stewarthillhouse.com. Email has the highest return on…
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A startup’s guide to software delivery
How to lay the groundwork at every stage of growth Rob Zuber 7 hours Rob Zuber Contributor Rob Zuber, CTO of CircleCI, is a 20-year veteran of software startups, a three-time founder and a five-time CTO. One of the biggest factors in the success of a startup is its ability…
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Ending the mental health stigma in the tech community
Nigel Morris Contributor Nigel Morris is the co-founder and managing partner of QED Investors. The road to entrepreneurship is never easy. The process is stressful and requires a tremendous amount of hustle, risk-taking and comfort with ambiguity. The sacrifices are innumerable, and they sometimes come at the expense of a…
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To end cyberterrorism, the government should extend a hand to the private sector
Mark Testoni Contributor Mark Testoni is the CEO at SAP National Security Services, Inc. Prior to joining SAP NS2, Mark held leadership positions at SAP and Oracle and served for 20 years in the U.S. Air Force. Joseph Moreno Contributor Joseph Moreno is the general counsel at SAP National Security…
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5 companies doing growth marketing right
Mark Spera Contributor What do all companies, regardless of industry, say they want? Growth. Lighting-fast, continuous growth. The good news is you can quickly learn which growth marketing strategies work by studying other companies’ success and adapting it to your own business. Most technophiles remember Dropbox’s referral program — the…
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