Tag: brands
Lego should snap up this rapid-fire brick-finding iOS app
Lego has worked extremely closely with Apple over the years, experimenting with unreleased iOS tech and demoing it onstage at launch events like WWDC; this has included some pretty heavy tinkering on the augmented reality ARKit platform that they’ve integrated several of their play sets with, adding digital experiences to…
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A new YouTube feature will make its connected TV ads more shoppable
YouTube today gave advertisers a sneak peek at its plans to make its video platform more shoppable. The company will soon be introducing a new interactive feature aimed at advertisers, called brand extensions, which will allow YouTube viewers to learn more about a product they see on the screen with…
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Jaguar Land Rover debuts electric urban mobility concept vehicle with plans for 2021 pilot
Jaguar Land Rover has introduced a new concept vehicle that cuts a very different figure relative to its usual fare: It’s a four-wheeled electric urban mobility concept called “Project Vector” that looks more like a low-floored airport shuttle train car than a traditional car. This is a look that has…
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