Tag: bottom up sales
How bottom-up sales helped Expensify blaze the path for SaaS
Expensify EC-1 Part 5: Business model Anna Heim 7 hours You’d expect an expense management company to have a large sales department and advertise through all kinds of channels to maximize customer acquisition. But like we’ve seen over and over through the course of this EC-1, Expensify just doesn’t do…
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Calixa raises $4.25M seed to manage ‘bottom up’ sales approach
Many companies have turned to self-serve sales, which may encourage people to try freemium or open source versions of a product. Some percentage of these users may turn into paying customers, and in the best case will act as leaders to bring a product into their organization. Calixa, an early…
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