Tag: beauty
Pinterest launches an AR-powered Try-on experience for eyeshadow
Pinterest is expanding its virtual makeup try-on capabilities with today’s launch of a new augmented reality feature that allows online shoppers to virtually try on new eyeshadow. Initially, Pinterest is allowing try-on with 4,000 shades from brands like Lancome, YSL, Urban Decay, and NYX Cosmetics. The feature leverages Pinterest’s existing…
Read More
It may not be as glamorous as D2C, but beauty tech is big money
Sindhya Valloppillil Contributor Sindhya Valloppillil is the founder and CEO of Skin Dossier, a venture partner at Next Gen Ventures, a freelance writer and formerly a beauty industry executive and marketing professor. Last week, Procter & Gamble (P&G) announced that it was terminating plans to acquire razor startup Billie following…
Read More
Perfect Corp., developer of virtual beauty app YouCam Makeup, closes $50 million Series C led by Goldman Sachs
Spending on cosmetics has usually weathered economic crises, but that changed during the COVID-19 pandemic, with stay-at-home orders and masks tempering people’s desire to wear makeup. This forced retailers to accelerate their online strategies, finding new ways to capture shoppers’ attention without in-store samples. Virtual beauty try-on technology, like the…
Read More