Tag: b2b saas

This early-stage marketing expert says ‘B2B SaaS is actually very, very cool now’

Doing more with less: This is what marketers get asked for when they join an early-stage startup. British consultant Lucy Heskins knows firsthand how overwhelming that can be, which is why her services can both replace and complement early in-house marketing staff. Either way, it often involves educating the founders…

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