Tag: Augmented Reality

Instagram’s AR filters are getting more dynamic

Augmented reality filters on Instagram are picking up some new tricks with the latest update to Facebook’s Spark AR platform. Spark AR has been making pretty consistent updates to the feature sets developers can play with in creating AR filters since it exited closed beta on Instagram last year. Today,…

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Pokémon Go Fest 2020 is a stay-at-home event starting July 25th

Each summer since 2017, app developer Niantic has hosted the Pokémon GO Fest in select cities across the globe. The event incorporates Pokémon-themed installations and activities in large parks, and helps thousands of players connect in real life. Du… Source

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‘Pokémon Go’ will better blend AR creatures into the real world

Pokémon Go’s augmented reality effect has always been a bit underwhelming when critters tend to float in front of objects, but Niantic hopes to make it more immersive. It’s testing a Reality Blending feature that will use newer AR functionality to hi… Source

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Niantic to begin collecting 3D visual data from Pokémon Go players

Niantic, the game developer behind Pokémon GO, has raised $470 million — most recently at a $4 billion valuation — largely on the promise that it can translate the mainstream success of a breakout mobile game into a full-fledged augmented reality platform that can rival efforts by Facebook and Apple.…

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Wallace and Gromit get their first AR story in ‘The Big Fix Up’

Over the years, beloved duo Wallace and Gromit have appeared in their share of games. In 2009, for instance, Telltale Games gave the two its classic adventure game treatment. But for the time ever, they'll star in an augmented reality title. Later th… Source

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Magic Leap has apparently raised another $350 million, in spite of itself

Magic Leap has reportedly received a $350 million lifeline, a month after slashing 1,000 jobs and dropping its consumer business. Noted by Business Insider and confirmed by The Information, CEO Rony Abovitz sent a note to staff announcing the funding, courtesy of unnamed current and new investors. The who —…

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