Tag: Augmented Reality

Niantic buys competitive gaming platform Mayhem

Pokèmon Go creator Niantic has acquired a small SF gaming startup building a league and tournament organization platform to help gamers create their own communities around popular titles. Mayhem was in Y Combinator’s winter 2018 batch and went onto raise $5.7 million in funding according to Crunchbase. Other backers include…

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Google will let you try on AR makeup on Search

Google has launched a new augmented reality feature on Search meant for holiday shoppers looking to buy lipsticks and eyeshadow while staying safe in their homes. The tech giant has teamed up with ModiFace and Perfect Corp, companies behind many AR b… Source

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Googling for ‘Baby Yoda’ will bring him into your living room via augmented reality

Google has been all about the fun little augmented reality Easter Eggs lately, with a bevy of search terms triggering Halloween-themed AR experiences back in October. Ghosts! Jack-o-lanterns! Dancing skeletons! Now they’ve got another one. Rolled out just in time for tomorrow’s Season 2 finale of The Mandalorian, this one…

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Google puts 50 new augmented reality animals on Search

Google has expanded the number of augmented reality creatures you can discover on Search. The tech giant has announced on Twitter that it has added 50 new 3D animals to Search on mobile. It didn’t list them all, but it showed a preview with some of t… Source

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Watch a short film shot in augmented reality with Snap’s Spectacles 3

Creatives have been using Snap's Spectacles 3 to create music videos with augmented reality effects for a while, and the company is now moving into another filmmaking format. Snap teamed up with Los Angeles-based artist and community organizer Lauren… Source

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China’s smartphone giant Oppo ratchets up AR push

Tech companies around the world are still identifying the “next big thing” enabled by 5G connections. Some, such as Oppo, are betting it will be augmented reality. The Chinese smartphone firm showcased its progress in AR at a Tuesday event swarmed by hundreds of reporters, analysts, and partners in Shenzhen.…

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