Tag: augmented reality technology

Microsoft gets contract worth up to $22 billion to outfit US Army with 120,000 AR headsets

The killer use case for AR/VR might just be warfare. Today, Microsoft announced that it has received a contract to outfit the United States Army with tens of thousands of augmented reality headsets based on the company’s HoloLens tech. This contract could be worth as much as $21.88 billion over…

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AR is the answer to plummeting retail sales during lockdown

Alex Chuang Contributor Alex Chuang is the managing partner of Shape Immersive, a leading VR/AR agency that drives innovation for the world’s top brands and enterprises. More posts by this contributor The fall of the unicorns brings a new dawn for water bears Where Vancouver’s Tech Ecosystem Goes From Here…

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XYZ Reality secures £5M to bring a hologram headset to the construction industry

Augmented reality technology did not, it turns out, light the touch paper on a booming new industry. What we got instead were a few cute applications on smartphones and devices like Microsoft’s HoloLens, which has seen pretty limited success. Where AR has proved that it may have a future is…

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