Tag: advertising
YouTube launches a free, DIY tool for businesses in need of short video ads
YouTube today is launching a new tool aimed at small businesses that need a simple, low-cost way to create videos, but may not have the creative experience or technical know-how required to do so. The YouTube Video Builder, as the new tool is simply called, has been in testing with…
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Reddit announces updates, including a new subreddit, to increase political ad transparency
Reddit announced an update to its policy for political advertising that will require campaigns to leave comments open on ads for the first 24 hours. The platform also launched a new subreddit, r/RedditPoliticalAds, that will include information about advertisers, targeting, impressions and spending by each campaign. In a post, Reddit…
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Will podcast ad revenue bounce back after COVID-19?
There are early signs that media will be one of many industries to take a huge blow from the COVID-19 pandemic, with sharp declines in ad revenue and significant layoffs. Podcasting is unlikely to be an exception; Podtrac recently reported that downloads have fallen 10% since the beginning of March,…
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TikTok pledges $250M in COVID-19 relief efforts, plus another $125M in ad credits
Short-form video app TikTok announced today it’s committing over $250 million to support front line workers, educators, and local communities affected by the COVID-19 pandemic, as well as an additional $125 million in advertising credits to public health organizations and businesses looking to rebuild. Some of these funds are being…
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Here’s what Twitter’s weird ‘data-sharing’ notification really means
Twitter is rolling back a privacy setting that allowed users to control whether or not some of their data was shared with the company’s advertisers. The company began notifying users of the change Tuesday, saying that the update will help Twitter “co… Source
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Comscore partners with Twitch to bring gaming and esports viewership stats to advertisers
Measurement firm Comscore announced this morning a partnership with Amazon-owned game streaming site, Twitch. The deal will see Comscore measuring video streaming activity across Twitch, including gaming and esports, as well as other audience viewing metrics. This will allow advertisers to get a better understanding of video viewing behavior on…
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