Tag: Advertising Tech
Bustle CEO Bryan Goldberg explains his plans for taking the company public
Bustle Digital Group — owner of Bustle, Inverse, Input, Mic and other titles — could eventually join the ranks of startups going public via a special purpose acquisition company (SPAC). During an interview about the state of BDG and the digital media industry at the end of 2020, founder and…
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You’ll never believe what this email thread says about the ad-funded ‘open’ web
Among a number of claims on U.K. adtech lobby group MOW’s website is the canonical biggie that “Advertising funds the open web.” This coalition of “marketers,” whose members are not being made public despite its sweeping claims to love web openness — lest, MOW says, Google rain down punishment upon…
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The big Google DOJ antitrust case probably won’t go to trial until 2023
The Justice Department’s historic lawsuit against Google is moving along — albeit very, very slowly. In a status hearing Friday, U.S. District Judge Amit Mehta set a tentative date for the case. The good news and the bad news for both parties involved is that it’s more than two years…
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Google and IAB adtech targeted with more RTB privacy complaints
Another batch of complaints has been filed with European Union data protection agencies urging enforcement action against the adtech industry’s abuse of Internet users’ information to target ads. The complaints argue that behavioural ads are both harmful and unlawful. Earlier complaints over the same Real-Time Bidding (RTB) programmatic advertising issue…
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Facebook’s latest ad tool fail puts another dent in its reputation
Reset yer counters: Facebook has had to ‘fess up to yet another major ad reporting fail. This one looks like it could be costly for the tech giant to put right — not least because it’s another dent in its reputation for self reporting. (For past Facebook ad metric errors…
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YouTube targets music fans with new audio ad format
YouTube is announcing new ad products today, designed to help marketers reach YouTube visitors who are doing more listening than watching. The big addition is audio advertising. As the Google -owned video site puts it in a blog post, these are ads designed for viewers who “squeeze in a living…
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