Tag: Advertising Tech
TikTok’s new Creator Marketplace API lets influencer marketing companies tap into first-party data
TikTok is making it easier for brands and agencies to work with the influencers using its service. The company is rolling out a new “TikTok Creator Marketplace API,” which allows marketing companies to integrate more directly with TikTok’s Creator Marketplace, the video app’s in-house influencer marketing platform. On the Creator…
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Audio out-of-home advertising is reinventing personalization
Paul Brenner Contributor Paul Brenner is the chief strategy officer and president of audio out-of-home at Vibenomics, a location-based advertising and audio experience company creating memorable in-store experiences for shoppers. Do you remember the first time you received a personalized ad? Perhaps you discussed a product with a friend, and…
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Demand Curve: Questions you need to answer in your paid search ads
Stewart Hillhouse Contributor Stewart Hillhouse writes actionable growth marketing insights as senior content lead at Demand Curve. By night, he interviews marketers and creatives on his podcast, Top Of Mind. Before getting into marketing, Stewart was a semi-professional lumberjack. He also writes at stewarthillhouse.com. More posts by this contributor Demand…
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How we got 75% more e-commerce orders in a single A/B test for this major brand
Jasper Kuria Contributor Jasper Kuria is the managing partner of CRO consultancy The Conversion Wizards and is the founder of Capital & Growth, an e-commerce education site. More posts by this contributor 79% more leads without more traffic: Here’s how we did it Pioneer Square Labs’ Greg Gottesman on the…
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5 advanced-ish SEO tactics to win in 2021
Mark Spera Contributor More posts by this contributor 5 companies doing growth marketing right In nearly every Google algorithm update in recent memory, Google has rewarded old, megatraffic sites, sending their search rankings soaring at the expense of smaller, newer sites. Big sites have increased their search traffic by 28%…
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Can advertising scale in VR?
Michael Boland Contributor More posts by this contributor Mobile and enterprise are the keys to VR/AR scale One of VR’s prospective revenue streams is ad placement. The thought is that its levels of immersion can engender high engagement with various flavors of display ads. Think billboards in a virtual streetscape…
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