Tag: Advertising Tech
Levi’s partnered with TikTok on social commerce and doubled its product views
Levi’s is leveraging its advertising partnership with TikTok to connect online shoppers with the denim brand amid the COVID-19 pandemic, which has forced retailers to close their doors — including most of Levi’s own stores. The company announced today its success as one of the first retailers to use TikTok’s “Shop…
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Google and Facebook must pay media for content reuse, says Australia
The Australia government has said it will adopt a mandatory code to require tech giants such as Google and Facebook to pay local media for reusing their content. The requirement for them to share ad revenue with domestic publishers was reported earlier by Reuters. Treasurer Josh Frydenberg published an opinion…
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Adriel brings automation to small business advertising
Adriel is a South Korean startup bringing automated ad tools to small businesses — and in recent months, it’s been expanding into the United States and the United Kingdom. This might seem like exactly the wrong time to be growing an ad-buying platform, since we’re at the beginning of what’s…
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YouTube launches a free, DIY tool for businesses in need of short video ads
YouTube today is launching a new tool aimed at small businesses that need a simple, low-cost way to create videos, but may not have the creative experience or technical know-how required to do so. The YouTube Video Builder, as the new tool is simply called, has been in testing with…
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Cookie consent still a compliance trash-fire in latest watchdog peek
The latest confirmation of the online tracking industry’s continued flouting of EU privacy laws which — at least on paper — are supposed to protect citizens from consent-less digital surveillance comes by via Ireland’s Data Protection Commission (DPC). The watchdog did a sweep survey of around 40 popular websites last…
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Foursquare merges with Factual
Foursquare, the 10-year-old location platform based in New York City, has today announced its plan to merge with Factual. The terms of the deal were not disclosed. The merged company will keep the Foursquare moniker, and Foursquare CEO David Shim will remain at the helm, with Factual’s founder and now-former…
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