Tag: Advertising Tech
Google’s Android ad ID targeted in strategic GDPR tracking complaint
Now here’s an interesting GDPR complaint: Is Google illegally tracking Android users in Europe via a unique, device-assigned advertising ID? First, what is the Android advertising ID? Per Google’s description to developers building apps for its smartphone platform it’s — [emphasis added by us] The advertising ID is a unique, user-resettable…
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Adtech scores a pandemic pause from UK privacy oversight
The coronavirus is proving to have an unexpected upside for the adtech industry. The UK’s data protection agency has paused an investigation into the industry’s processing of Internet users’ personal data, saying targeted suspension of privacy oversight is merited because of disruption to businesses as a result of the COVID-19…
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YouTube brings more ad formats and measurement to TVs
YouTube is giving advertisers a few more tools to reach consumers and measure ad effectiveness on TVs. These tools already exist for YouTube on other platforms, but now the Google -owned video service is bringing them to connected televisions. In a blog post, it says this is in response to…
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Yelp is making it easier for businesses to highlight their virtual services
As businesses struggle to reinvent themselves in the midst of the COVID-19 pandemic, Yelp is launching new features to help highlight these changes. For one thing, it’s adding a new information category called virtual service offerings, which will allow businesses to showcase the fact that they’re providing things like virtual…
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Google is extending identity verification requirements to all advertisers
In a blog post today, Google’s Director of Product Management, Ads Integrity. John Canfield, announced that the company will be extending its identity verification policy for all advertisers. Introduced in 2018, the feature required political advertisers to go through a verify their identity, which was then displayed as part of…
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NBCUniversal makes its content and ads more shoppable with a new Checkout experience
NBCUniversal is introducing a new way to incorporate commerce into the viewing and reading experience, which it calls NBCUniversal Checkout. The new product is part of the company’s One Platform ad offering. As demonstrated for me yesterday, it allows the readers of articles and viewers of videos on NBCUniversal properties to…
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