Tag: Advertising Tech
Truthset raises $4.75M to help marketers score their data
Data, the cliché goes, is the new oil of the digital economy. But Truth{set} co-founder and CEO Scott McKinley wants to know: “Why does no one care about the quality of that fuel?” That’s an issue McKinley saw in his seven years as an executive at Nielsen, where he said…
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Bluecore raises $50M for its first-party, AI-based marketing automation tools
As more online brands look for ways to move beyond third-party cookies as a way of gaining more direct insights about their users and customers, a startup that has developed a platform to help them has raised a big round of funding. Bluecore, a marketing technology firm that uses data…
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The Webby Awards polish up their gallery of internet history
The winners of the Webby Awards were announced earlier this week, and anyone visiting the Webby website to browse the winning work might have noticed that it’s gotten a fresh look. The awards’ executive director Claire Graves told me that while the existing gallery was already “a source of inspiration…
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Extra Crunch Live: Join Verizon CEO Hans Vestberg for a live Q&A May 26 at 2pm ET/11am PT
Hans Vestberg, CEO of Verizon Communications, is a busy man. He’s also a business man. He’s a busy businessman, but has graciously made time to join us for an episode of Extra Crunch Live, our ongoing speaker series for Extra Crunch members. We’re thrilled to have Vestberg as a guest…
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Facebook and Instagram roll out Shops, turning business profiles into storefronts
Starting today, you’ll be able to browse and buy products directly from a business’ Facebook Page or Instagram profile. Both Facebook and Instagram already supported a degree of ecommerce — for example, Facebook has its Marketplace and will likely make a bigger push through its Libra cryptocurrency initiative, while Instagram…
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YouTube is relaunching its premium ad offering as YouTube Select
YouTube is announcing a new way to buy advertising, which it’s calling YouTube Select. The announcement — made ahead of the now-remote digital advertising NewFronts next month — doesn’t reflect a broader change in who gets to monetize their videos (something that’s been a fraught topic at the Google-owned video…
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