Tag: Adtech
Adtech scores a pandemic pause from UK privacy oversight
The coronavirus is proving to have an unexpected upside for the adtech industry. The UK’s data protection agency has paused an investigation into the industry’s processing of Internet users’ personal data, saying targeted suspension of privacy oversight is merited because of disruption to businesses as a result of the COVID-19…
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Levi’s partnered with TikTok on social commerce and doubled its product views
Levi’s is leveraging its advertising partnership with TikTok to connect online shoppers with the denim brand amid the COVID-19 pandemic, which has forced retailers to close their doors — including most of Levi’s own stores. The company announced today its success as one of the first retailers to use TikTok’s “Shop…
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YouTube launches a free, DIY tool for businesses in need of short video ads
YouTube today is launching a new tool aimed at small businesses that need a simple, low-cost way to create videos, but may not have the creative experience or technical know-how required to do so. The YouTube Video Builder, as the new tool is simply called, has been in testing with…
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What does a pandemic say about the tech we’ve built?
There’s a joke* being reshared on chat apps that takes the form of a multiple choice question — asking who’s the leading force in workplace digital transformation? The red-lined punchline is not the CEO or CTO but: C) COVID-19. There’s likely more than a grain of truth underpinning the quip.…
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Adtech giant Criteo is being investigated by France’s data watchdog
Adtech giant Criteo is under investigation by the French data protection watchdog, the CNIL, following a complaint filed by privacy rights campaign group Privacy International. “I can confirm that the CNIL has opened up an investigation into Criteo . We are in the trial phase, so we can’t communicate at…
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Facebook’s latest ‘transparency’ tool doesn’t offer much — so we went digging
Just under a month ago Facebook switched on global availability of a tool which affords users a glimpse into the murky world of tracking that its business relies upon to profile users of the wider web for ad targeting purposes. Facebook is not going boldly into transparent daylight — but…
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