Tag: Adtech
Outbrain raises $200 million ahead of its IPO
Outbrain, an adtech company that provides clickbait ads below news articles, has raised $200 million in funding — Outbrain didn’t disclose the valuation of the company for this deal. The Baupost Group is investing in the company — it’s a Boston-based hedge fund. Outbrain filed for an initial public offering…
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AdTech startup Tomi raises Seed funding to make real estate ads perform as well as ecommerce
Industries like real estate, automotive, and financial services have long and offline sales cycles and digital advertising tends not to perform well in these areas. The conversion rates are low and because the real-world assets are offline the temptation of advertisers is to buy leads and clicks, which can inflate…
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EU is now investigating Google’s adtech over antitrust concerns
EU antitrust authorities are finally taking a broad and deep look into Google’s adtech stack and role in the online ad market — confirming today that they’ve opened a formal investigation. Google has already been subject to three major EU antitrust enforcements over the past five years — against Google…
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Don’t panic: ‘Algorithm updates’ aren’t the end of the world for SEO managers
Eli Schwartz Contributor Eli Schwartz is an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies. More posts by this contributor In uncertain times, jump start your SEO How startups can use Amazon’s SEO best practices to dominate new shopping verticals…
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A new YouTube feature will make its connected TV ads more shoppable
YouTube today gave advertisers a sneak peek at its plans to make its video platform more shoppable. The company will soon be introducing a new interactive feature aimed at advertisers, called brand extensions, which will allow YouTube viewers to learn more about a product they see on the screen with…
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With $62.5M in debt financing, Road Runner Media puts digital ads behind commercial vehicles
If Southern California-based Road Runner Media succeeds, you’ll start seeing a lot more ads while you’re driving. That’s because the startup is placing digital screens on the back of technicians’ vans, delivery vehicles, buses and other commercial vehicles. Those screens can show both ads and serve as a brake light…
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