Shark joins the high-tech skincare mask war with an impressive CES 2025 opening shot
I have to admit — I used to be very skeptical of LED devices that purport to be good for your skin. When they first started being sold for home use, I felt like they were mostly expensive, ineffective appliances that were obvious cash grabs. Nowadays, though, as is usually the case with any burgeoning category of products, the technology has improved. We’re seeing more sophisticated offerings that not only use better components, but are more comfortable to wear. Full face masks from the likes of Therabody, Dr. Dennis Gross and Omnilux have exploded in popularity, taking over social media and constantly selling out. After hearing rave reviews from friends and family, and undergoing more light treatments in salons myself, I have grown more convinced there’s room for devices like these.
Shark, the maker of vacuum cleaners, air fryers and assorted kitchen gear, has unveiled its take on the LED face mask device here at CES 2025. Launched under its three-year-old Shark Beauty arm, the new “CryoGlow under-eye cooling + LED anti-aging and skin clearing face mask” has quite a long name. I’m just going to refer to it as the CryoGlow mask from here on. At a meeting here in Las Vegas, Shark’s senior vice president of global product development Danielle Lessing described a number of ways the CryoGlow is different from what’s currently out there.
First of all, as its name implies, there is a cooling component to this device. In addition to the 160 “interlocking tri-wick LEDs” on the mask, there are two metallic plates on the cheeks that are shaped like eye masks. This is the conduit for what Shark is calling its “InstaChill” technology and basically are a pair of cold plates that, in my brief time with the CryoGlow, felt satisfyingly soothing. In fact, that might be my favorite part of the device (and frankly its differentiating trait).
After putting on the CryoGlow for maybe about a minute, and after I took several hilarious pictures and selfies with it, I really appreciated how cold it felt in my under-eye area. To be clear, the plates felt chilly immediately after I wore the mask, but it was the prolonged coolness that I enjoyed. And after removing the device, I still relished the sensation that remained, even after a few minutes. I don’t feel like I had the mask on for long enough to know if it’d start to feel clunky after prolonged wear, but at least during my demo, I didn’t feel strained, nor did the wired remote control get in my way.
I also want to note that, unlike the Therabody option, Shark’s CryoGlow does not vibrate. Lessing said “This is a skincare system and vibrating doesn’t affect the skin.”
Lessing stressed to me the importance of the tri-wick LED bulbs each being able to produce red, blue and deep infrared light, as they differ from some other products on the market that might only use single or dual-wick bulbs instead. In those cases, manufacturers may choose to lay red-only bulbs or blue-only bulbs in alternating layouts or various arrangements that allow them to claim to provide both types of light, while effectively covering less area per bulb.
It’s this sort of math that Lessing enthusiastically highlighted in our quick meeting, as she told me that the company worked hard to calculate the ideal combination of factors like distance of the bulbs from the wearer’s face and apart from each other. To that end, the CryoGlow will sit in a way that the LEDs are about 15mm from your skin — a good balance between effectiveness and coverage. The bulbs themselves are spaced 10mm apart, and the four programs that Shark offers also consider the duration of the lights on your face.
Lessing said the company wanted to make something that was more inclusive, not just of different head sizes and types, but also of skin concerns. Most of the products that are currently available tend to target signs of aging on women, she said. Shark wants to buck that trend, and part of that effort involves making a mask that should fit people of all types — from women with smaller faces to men with larger heads.
When I first laid eyes on the CryoGlow in person, I couldn’t help but smile. Unlike the Theraface or Dr. Dennis Gross masks, which look a little robotic or cyborg-like, the Shark device is, strangely enough, cute? The shape of its mouth cutout is slightly upturned and the whole thing just looks like it’s smiling at you. I also instinctively reached out to stroke the textured sides of the mask, which look like lines raked in sand. I could see making this my pet.
The CryoGlow not only looks adorable, but also felt comfortable to wear. It was big enough for my larger-than-average head, but didn’t feel too heavy. That might be thanks to the adjustable T-shaped head strap that reminds me of the Apple Vision Pro. Lessing said the team also drew inspiration from ski goggles for the design, especially for the protective guards around the eye cutouts.
There’s also the fact that the CryoGlow is fairly lightweight, likely due to the fact that it’s powered by a battery in the attached remote control. This handheld controller is connected via a cord, which is a slightly less elegant approach than competing products that have on-mask buttons. But I do appreciate that it looks and feels like a Nokia 3310 with a much nicer screen and a dial plus two buttons below it.
You can rotate the wheel to scroll through the menu, and I liked the aesthetic Shark used for the interface, too. The system offers four treatment modes: an under-eye “revive” that delivers “cryo-inspired tightening and soothing,” a 6-minute “Better aging” option, an 8-minute “Skin Clearing Treatment” that targets acne and a 4-minute “Skin Sustain” maintenance mode that’s meant for daily use. There are also three chill levels available, which you can control with this system. Shark says its tests indicated clearer skin can be observed in four weeks of use, while two months of consistent application might result in firmer skin.
Shark says its programs are all backed by clinical testing, and most intriguingly, it actually put its CryoGlow device to the test against competitors. According to Shark, this image “captures a demonstration conducted featuring light absorbing, photochromic paint to show the even coverage of CryoGlow’s iQLED technology vs. a competitor’s uneven coverage.” I will point out that while it does seem like Shark’s device had a more even and generally larger spread, it does leave the two patches below the eye bare.
It’s unclear what this competing device is or how much it might cost, but considering the CryoGlow is priced at $349 while the Theraface Mask and the Dr. Dennis Gross SpectraLite FaceWare Pro start at $599 and $455 respectively, I’m already intrigued. This feels like a sophisticated device that’s at least within the range I might be able to afford. And I loved my brief experience with it, too. I will likely have to test other competing products before I can definitively evaluate how well the CryoGlow fares against what’s out there, but for now, and for the price, I’m very impressed by Shark’s LED mask debut.
This article originally appeared on Engadget at https://www.engadget.com/wearables/shark-joins-the-high-tech-skincare-mask-war-with-an-impressive-ces-2025-opening-shot-214804543.html?src=rss
I have to admit — I used to be very skeptical of LED devices that purport to be good for your skin. When they first started being sold for home use, I felt like they were mostly expensive, ineffective appliances that were obvious cash grabs. Nowadays, though, as is usually…
