Samsung Galaxy Unpacked 2025 live: coverage as Samsung announces Z Fold 7, Z Flip 7 and Galaxy Watch 8
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Galaxy Z Fold7: Raising the Bar for Smartphones
Samsung unveiled its latest Galaxy Z Fold7, boasting the sleekest design yet! This device seamlessly integrates iconic Galaxy design, powerful camera capabilities, and Samsung’s latest AI features, all within the thinnest and lightest Galaxy Z Fold the company has ever created.
Annika Bizon, VP of Product and Marketing at Samsung UK & Ireland, explained the significance of AI in modern devices. “As AI becomes the new UI, people need devices that learn, understand, and anticipate their needs,” said Bizon. “The new Galaxy Z Fold7 combines powerful hardware with Galaxy AI in an ultra-thin and ultra-sleek form factor, empowering users to achieve previously unimaginable tasks.”
When unfolded, the Galaxy Z Fold7 transforms into a larger, more immersive display, ideal for multitasking, productivity, and entertainment. Powered by the new One UI 8, this device integrates intelligent, multimodal AI agents specifically optimised for the foldable experience. This results in a phone that feels smarter, faster, and more helpful than ever before.
Key highlights include:
– Ultra-sleek and ultra-powerful design
– Wider cover display for improved usability when folded
– Premium “Ultra” camera experience
– New AI tools that anticipate needs and streamline everyday tasks
Samsung emphasises that this is the Fold that finally delivers the everyday portability of a traditional phone, combined with the expanded power and flexibility of a tablet when unfolded – all in a single, pocketable device.
Stay tuned for more details on specifications, the camera system, and pricing!
Samsung announces Galaxy ZFold 7 and ZFlip 7
@techradar Samsung Galaxy Z Fold 7 hands-on: the essence of Ultra in an insanely thin device The Samsung Galaxy Z Fold 7 is so thin and light, and with a larger cover screen, that you could easily mistake it for a standard flagship, but it does in fact have a larger 8-inch flexible display inside. That, and the new camera system (200MP, finally, makes this the most desirable Z Fold ever. It’s a shame it’s also the most expensive, and that may hold it back.
Samsung has just announced the Samsung Galaxy Z Fold7 and Galaxy Z Flip7, and they look glorious!
“AI has evolved to multi-modal understanding”
Samsung’s President & Head of Mobile Experience, TM Roh, has just taken to the stage…
He talks about Samsung’s work over the last year to make AI accessible and meaningful. He says, “Galaxy AI has become your very own AI companion”
“This is where it all began”
The show starts with a very cool video showcasing the history of Samsung and how it has evolved over the years.
The company has nailed the hype package here, it definitely makes me want to buy a Samsung smartphone!
Shhh… It’s starting
Here we go! Samsung Galaxy Unpacked July 2025 has begun!
Reminder: You can watch live here
Grab your popcorn! 5 minutes to go…
Samsung Galaxy Unpacked 2025 is about to begin, and I for one can’t wait!
I wonder what product we’ll see first. Personally I’m most excited for the Samsung Galaxy Z Fold7 as I absolutely love the foldable format.
Elsewhere, I’d like to see some new Galaxy AI features, but I fully expect this event to be focused on hardware.
Watch along with TechRadar
You can watch the event on YouTube above. At the moment, Samsung is playing different jingles and video packages showcasing its technology.
The show starts in 15 minutes, and we expect it to last about an hour. If you’re unable to watch Samsung Galaxy Unpacked live, this liveblog will give you all the key information and will remain accessible even after the presentation finishes.
“This place is packed”
I asked Lance Ulanoff, TechRadar’s Editor At Large, just how busy the auditorium is getting, and he said, “This place is packed.”
Wouldn’t you know it? If you thought Samsung’s showcase today was going to be Unpacked, it is, in fact, packed to the rafters.
Lance has sent in some pictures to show just how busy it is, and seeing the photos, I sure hope Brooklyn Shipyards has some form of air conditioning.
Not long to go now anyway, are you excited?
30 minutes to go…
The auditorium is starting to fill up ahead of the event. Just a reminder that while we’ve seen a huge amount of leaks prior to the event this year, there’s still a chance of major surprises.
We’re yet to see any leaked images of Samsung’s rumored tri-fold smartphone, and considering how the company revealed the Galaxy S25 Edge earlier this year, there’s a real chance that we get a glimpse at the end of today’s keynote.
Would you be interested in an 11-inch tablet in your pocket? I’m not convinced, but then again I didn’t think I would fall in love with the current foldable format either.
The TechRadar team at Galaxy Unpacked
TechRadar’s own Lance Ulanoff and Viktoria Shilets are our journalists on the ground in Brooklyn, and it looks like a lovely sunny day in the Big Apple.
Just a reminder, the show starts at 10 am ET and is broadcast live on Samsung’s YouTube channel.
Nice sunglasses, guys, looking slick!
Less than an hour to go…
John-Anthony Disotto, TechRadar’s resident AI expert, here. I’m going to be your guide over the next couple of hours as we get ready for Samsung Galaxy Unpacked 2025.
There’s plenty to be excited about with rumors of new foldable smartphones, smartwatches, and more.
With less than an hour to go until the big event, media is starting to arrive in Brooklyn for the presentation…
Don’t expect fireworks from the Galaxy Z Flip 7 FE
Samsung basically confirmed that the Galaxy Z Flip7 FE is just a rebranded Galaxy Z Flip6, lol. pic.twitter.com/Bix2vE7WGcJuly 8, 2025
While a lot of the last-minute Unpacked rumors are promising for foldables fans, we haven’t heard much about the Galaxy Z Flip 7 FE – and that’s seemingly for good reason.
As noted by @sondesix on X, it seems this year’s Fan Edition of the Flip series is going to be little more than a reheated version of the Z Flip 6. That prediction has been backed up by recent CAD renders from OnLeaks and SammyGuru, which show a phone that looks very much like the existing Flip.
That’s not necessarily a bad thing – high price tags are on the main issues with foldables, after all. But if you were hoping for Samsung to go all-out on making a cheaper Flip with latest-gen features, the Z Flip 7 FE could potentially underwhelm.
What to expect from Unpacked July 2025
We’ve already written an extensive guide to everything we’re expecting at today’s Unpacked – but if you’re short on time, here’s a quick summary.
According to the rumors, we’re going to see three foldables: the Galaxy Z Fold 7 (expect a new 200MP camera plus bigger screens), the Z Flip 7 (again, bigger screens and a larger battery are tipped), and the Z Flip FE (a cheaper version of its flip phone, although how much cheaper is still unclear). So those are the bankers.
Then, on the wearables front, expect to see three new Galaxy Watch models: the Galaxy Watch 8, Galaxy Watch 8 Classic (complete with the return of the rotating bezel, hooray) and the Galaxy Watch Ultra 2.
Beyond those, there are a few things to include in the ‘maybe’ pile. The Samsung Galaxy G Fold (its new tri-foldable) has been long-rumored – and while it isn’t expected to ship until later this year, I think it’s pretty likely we’ll get a teaser today.
More of an outside bet is Project Moohan – we tried out the XR headset in May and loved it, but it isn’t clear if Samsung has anything new to say about it today. Hopefully it does, because that would cap off a pretty eventful Unpacked, despite all of the leaks slightly stealing its thunder.
90 minutes to go…
It’s now only 90 minutes to go until Samsung’s last big event of 2025, and we’ve been spotting more Unpacked easter eggs on our adventures around New York, like the above.
Foldable phones and Galaxy AI are about as far removed from original graffiti tagging culture as you can get – so call me cynical, but it seems fairly unlikely that this has emerged spontaneously from the Brooklyn underground.
But despite the many leaks, there is still some excitement building about the event. To help give you a taste of what’s coming, I’ll now jump into a roundup of everything we’ve expecting…
The Watch Ultra gets a useful new health trick
antioxidant measuring on watch ultra 2025
— @rquandt.bsky.social (@rquandt.bsky.social.bsky.social) 2025-07-09T12:13:41.564Z
We’ve previously written about the Galaxy Watch’s incoming health updates, based on our chat with Samsung’s Dr. Hon Pak – and one of them has been seemingly confirmed for the Ultra model in another leak from Roland Quandt on Bluesky.
The smartwatch will be able to track your antioxidant levels – or in Samsung’s words from the leak, “display the ratio of fruits and vegetables in your diet” from a simple finger reading on the LED sensor.
That’s pretty mind-blowing to me, if it proves to be accurate. How does it work? As Samsung Dr, Pak explained to us in June, “using LED lights, we’re able to test the adequacy of beta-keratin and, as a substitute, antioxidants, in your system”. I worry that my score might towards the lower end, but perhaps it’d convince me to up my fruit and veg game.
Samsung flaunts its foldable heritage
We’re in New York for Samsung’s Galaxy Unpacked July 2025 event – and among the standard posters and banners the tech giant is underlining how much it’s been a foldable pioneer with displays like the above.
Aside from the strangeness of seeing the years 2019 and 2020 referred to as if they’re ancient history, it does emphasize how long Samsung has been refining its foldables. Today will mark the seventh generation of its Fold and Flip series, and that’s all before Apple has even managed one generation.
Huawei may have beaten it to the tri-foldable punch, but expect to hear from Samsung on that front today, too. Whether foldables are now truly mainstream is another question – I still don’t see as many as I’d expect in the wild – but the tech is certainly being refined, and no company is contributing more to that process than Samsung.
An official glimpse of the Galaxy tri-fold?
Image 1 of 3
One thing that actually hasn’t leaked in full before today’s Galaxy Unpacked July 2025 is Samsung’s incoming tri-foldable. I think it’s highly likely we’ll hear more about it today, if perhaps only in the form of a small Galaxy G Fold teaser.
Last week, we heard a rumor that mass production of the phone will only begin in September. That means we’ll probably only be able to buy it from October at the earliest, and even then it’ll be hard to buy – the same article claimed it’ll be manufactured in very small numbers.
In other words, this thing is going to be closer to a concept car than a mass market star. With previous rumors pointing to a price tag of $3,000-$3,500 (about £2,195-£2,560 or AU$4,560-AU$5,320), and sales potentially being restricted to South Korea and China, the G Fold will be more a proof-of-concept.
Still, I’m excited to see it – we’ve written about how the Huawei Mate XT (above) is far more than a gimmick, and Samsung’s entry into the space can only help push tri-foldables closer to the mainstream.
The final Galaxy Watch 8 leaks
Just to complete the set, Roland Quandt’s Bluesky leaks also reveal the marketing slides for the Galaxy Watch 8 Classic and new Galaxy Watch Ultra.
We’ve already heard a lot about the Galaxy Watch 8 in the past few days – including the fact that we’ll likely be getting three models. Those should the Galaxy Watch 8 Classic, alongside the Galaxy Watch 8 and Galaxy Watch Ultra 2.
That would be a switch-up from last year, when we got the standard Watch and Ultra, but no Classic. But this new Classic model does look lovely, with the return of the rotating bezel for scrolling, plus a powerful 3nm processor, bump to 64GB storage and a Quick Button on the side.
While the Galaxy Watch Ultra sounds powerful (more on that shortly), the new Classic could well be the most desirable smartwatch that Samsung announces today.
What to expect from the Z Flip 7
#flip7 all of it #1
— @rquandt.bsky.social (@rquandt.bsky.social.bsky.social) 2025-07-09T11:46:14.279Z
Naturally, Roland Quandt has also spilled the beans on the Z Flip 7 (above) – the marketing slides appear to confirm some of the recent leaks we’ve seen elsewhere. In other words, a fairly minor refresh.
The headline change appears to be the new ‘Flex Window’, or cover display, which has now expanded to wrap around the cameras. We don’t get a size in this leak, but previous rumors have predicted that it’ll expand from 3.4in on the Z Flip 6 to 4.1in on the Z Flip 7. That’ll help it surface glanceable info like the date and time, and your morning brief.
Something we do get confirmation of (if the leak is accurate) is that the main display will be expanding from 6.7in to 6.9in, while the phone will be marginally slimmer (losing 0.4mm in thickness when unfolded). There should also be a larger 4,300mAH battery, up from 4,000mAh, which will hopefully translate to a battery life boost.
Nothing groundbreaking, then, but this should also back up rumors of an identical starting price to the Z Flip 6. If so, expect it to cost from $1,099.99 / £1,049 / AU$1,799, or perhaps even slightly less.
A deluge of Z Fold 7 leaks
#zfold7 all of it #1
— @rquandt.bsky.social (@rquandt.bsky.social.bsky.social) 2025-07-09T11:46:13.918Z
Talk about bursting Samsung’s bubble – the trusty Roland Quandt has just leaked what appear to be entire marketing materials for the Galaxy Z Fold 7 on Bluesky.
There isn’t much we haven’t already seen in recent leaks. It will seemingly have a bigger screen than the Z Fold 6, with a 6.5in cover screen and an 8in main screen. Those would be a step up from the current version’s 6.3in cover and 7.6in main displays.
Elsewhere, it’ll seemingly be thinner when folded (by 3.2mm) and weigh a barely-noticeable 24g less. But the biggest upgrade could be the new 200MP main camera, which is expected to be the same as the one on the Z Fold Special Edition. Quite the step up from the 50MP main camera of the Z Fold 6.
What we don’t get from these leaks are pricing. Some credible leaks suggest it could cost the same as its predecessor, so starting $1,899.99 / £1,799 / AU$2,749. Given the upgrade, that would be impressive. I still think there’s a chance of a small bump, but that’s something we’ll find out for sure later.
Welcome to our Unpacked July 2025 liveblog
Hello, Mark Wilson (Managing editor, News) here – and I’ll be bringing you all of the news from our colleagues at Unpacked July 2025 in New York, along with the latest leaks and rumors – and there are a lot of those.
Some really big ones for the Z Fold 7, Z Flip 7 and Galaxy Watch 8 have just emerged. So while we wait for New York to wake up, let’s dig into those…
Refresh 2025-07-09T14:11:28.810Z Galaxy Z Fold7: Raising the Bar for Smartphones (Image credit: Samsung) Samsung unveiled its latest Galaxy Z Fold7, boasting the sleekest design yet! This device seamlessly integrates iconic Galaxy design, powerful camera capabilities, and Samsung’s latest AI features, all within the thinnest and lightest Galaxy Z Fold the…
