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‘It’s a bit surprising’: Why the majority of businesses are still sending marketing emails without tracking ROI
Most organizations cannot reliably track returns from email campaigns Strong ROI exists only for companies that actively measure performance Many teams rely on content generation without deeper optimization strategies Email marketing continues to generate strong returns, yet many organizations still lack clarity on whether those returns are actually being realized.…
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IKEA’s iconic Billy bookcase just got a makeover, so here’s how to style it in your home
Simple and iconic, IKEA’s Billy bookcase has been around since the 1970s, and over 140 million have bene sold worldwide. The classic wood and white finishes are timeless, but now it’s got a new look for 2026 with a limited-edition blue version. A bold piece of furniture like this needs…
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I tested the Ultion Nuki 2025: the most well-rounded smart lock in the UK for ultimate peace of mind
Why you can trust TechRadar We spend hours testing every product or service we review, so you can be sure you’re buying the best. Find out more about how we test. Ultion Nuki 2025: one-minute review The Ultion Nuki 2025 is what happens when a smart lock starts behaving like…
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‘They are not human’: Why AI has ‘predictable and systematic biases’ when it comes to judging people
AI mimics trust while relying on rigid, structured evaluation patterns Machines separate human traits instead of forming holistic impressions Competence and integrity dominate decisions across both humans and AI Modern AI systems do not simply process information; they make systematic judgments about people in ways that resemble human trust but…
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Devolo Magic 2 WiFi 6 next: a combination powerline and Wi-Fi kit for tackling Wi-Fi deadspots
Why you can trust TechRadar We spend hours testing every product or service we review, so you can be sure you’re buying the best. Find out more about how we test. Devolo Magic 2 WiFi 6 next one-minute review Devolo’s range of Magic PowerLine adaptors is aptly named, as PowerLine…
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I can genuinely see Pokémon Pokopia being my Game of the Year — but I really wish it didn’t have this one issue
I don’t think many people saw the wild success of Pokémon Pokopia coming. It was released to critical acclaim, earning a five star rating from us here at TechRadar, there was a shortage of physical copies that left fans — including myself — without the game for days on end,…
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