Netflix plans to spend around $18 billion on content this year – and chief financial officer Spencer Neumann thinks that number could increase down the line. “We are not anywhere near a ceiling,” Neumann said during the Morgan Stanley Tech, Media, and Telecom Conference this week, as reported by Variety. “I think we are still just getting started.”

“We see the opportunity to grow everywhere,” Neumann said, according to Variety. “We want to stay in growth mode versus maintenance mode as long as possible.” He added that Netflix aims to deliver “more and more entertainment value per dollar.”