McMillions review: finally, the burger-related true crime series we’ve been waiting for

It’s a good idea to have a few questions in mind whenever you order a burger. Nothing too wild. Simple stuff, like: Does this burger have cheese? (It should.) Other toppings? (Knock yourself out.) How about fries on the side? (Anything worth doing is worth doing right.) And then the most important question: Is this burger involved in a massive, years-long fraud scheme? Because, as HBO’s McMillions would like to remind us, if you got a McDonald’s burger in the ’90s in the hopes of winning the chain’s annual Monopoly game, there was a huge criminal conspiracy devoted to robbing you of your chance to strike it rich.
The documentary miniseries — which has aired four of six episodes — brings viewers back to the heyday of McDonald’s most successful promotion, which encouraged customers nationwide to buy fast food in order to score more Monopoly-themed game pieces. Prizes for collecting these pieces ranged from inconsequential (free fries) to massive ($1 million). And for twelve years, the game was completely rigged by a slowly expanding group of criminals who figured out how to crack the system.
McMillions devotes its hour-long episodes into slowly unspooling how this crime unfolded over its decade-plus reign, starting from the FBI agents who first started to pursue a tip they nearly dismissed outright, to the associates of the suspects they identify as the case gains traction. It’s a great story in and of itself, one that made national news in the summer of 2018. For the first few minutes of McMillions, however, you wonder if it’s being oversold — there’s some truly cheesy re-enactments, and the show’s initial focus makes it feel terribly narrow, like there isn’t much to hold your attention for five more hours of this.

But there is much more, and the reasons to keep watching start piling up fast. First, there’s Agent Doug Matthews, the most prominent source early on. A junior agent in the FBI at the time the investigation into the Monopoly fraud scheme began, Matthews is such a good TV character it’s hard to believe he is, in fact, a real person. Loquacious and vain, Matthews talks with a soft drawl and heavy bravado, happy to recount his early days helping to construct an elaborate and reckless sting to draw out the fraudsters. He’s almost too eager, to the point where it starts to feel strange to essentially start rooting for the feds at a point where it’s not clear what the actual crime is. Then the bigger picture starts to come into focus, and the cast of characters expands.
McMillions quickly becomes a whirlwind tour of an unlikely underworld, full of wannabe gangsters, Southern real estate impresarios, and friendly drug dealers who look like Jerry from Parks and Recreation. Like a lot of the most satisfying mysteries, the who of this story is apparent early on, and the hows and whys are what keeps you watching.
Mostly, it’s extremely satisfying to get lost in a true crime tale that doesn’t revolve around a grisly murder or the grifting of everyday people — the biggest victims here are almost always McDonald’s, and the people who get too greedy as the Monopoly fraud scheme grows.

The biggest note of discomfort in McMillions doesn’t necessarily relate to the fraud scheme at hand, but the idea of McDonald’s. Early on in the show, the corporation is described as being eager to cooperate with the FBI because of its brand image, a talking head noting that if McDonald’s cannot be trusted thanks to some fraudsters, it would cause irreparable damage to the brand. It’s an aside that kept coming to mind as footage lifted from news reports over the last decade or so played throughout the miniseries, video that showed all manner of everyday people flocking to their local franchise to eat.
It’s striking how ordinary they are in comparison to the louder cast of characters that McMillions follows. They’re an unassuming bunch of people, presumably doing what they need to do to get through an already-too-stressful day. They remind me of the times I ate McDonald’s as a kid, one of too many mouths to feed on not enough money, and then again as an adult, stretched thin and aware that it was sold to me by people paid too little, stretched as thin as I was, for the benefit of suits who, frankly, did not care. It would be a shame if anything happened to that brand image, though.
It’s a good idea to have a few questions in mind whenever you order a burger. Nothing too wild. Simple stuff, like: Does this burger have cheese? (It should.) Other toppings? (Knock yourself out.) How about fries on the side? (Anything worth doing is worth doing right.) And then the…
Recent Posts
- The Xbox Wireless Controller is just $39 right now
- This external Geforce RTX 4090M GPU is the most powerful you can buy right now and creatives will absolutely love it
- Kick off Pokémon Day 2025 with this gorgeous short film
- BitTorrent for LLM? Exo software is a distributed LLM solution that can run even on old smartphones and computers
- The dream of PictoChat on the Nintendo DS lives on in this iMessage app
Archives
- February 2025
- January 2025
- December 2024
- November 2024
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- October 2022
- September 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- September 2018
- October 2017
- December 2011
- August 2010