Lego built an $170 Transformers Optimus Prime that actually transforms
Optimus Prime is officially a Lego set, and not just in statue form — with 19 points of articulation, the Danish brickmaker has created a 1,508-piece Optimus Prime G1 action figure you can actually transform.
OK, yes, you’ll still need to do that conversion yourself — it’s no walking, talking robot like the $750 self-transforming Optimus Prime we played with last year. But for $169.99 this June 1st, the Lego version is a lot more affordable and doesn’t require electricity just to stand.

Speaking of which, Optimus stands 13.5 inches tall, then folds down into a 27-inch long semi truck — and comes with instructions and pieces to build his ion blaster, translucent orange Energon axe, jetpack, an Energon Cube, and “the Autobot Matrix of Leadership which can be stored in the chest chamber.”
Based on the many, many easily enlarged pictures I will share with you immediately below, it’s a slick-looking build, with very few exposed studs, but still enough brick-like construction to easily be identified as Lego. I could definitely see other G1 Transformers going this route if it sells… and after that, might there be some Lego Transformers games in our future? Stranger things have happened.
At the very least, we need Optimus Prime’s trailer next. Though for this one, I suppose I could build my own?












Lego writes that “[T]his is one of the first times a LEGO set has been able to convert between two models, without the need to rebuild.” I’m curious which other ones qualify! I’m a big fan of Lego’s retired Pirates of Barracuda Bay, which lets you build an shipwreck island and easily piece together the whole pirate ship from those parts, but it does take a tad to unfurl the sails, shake off the overgrowth, and repurpose the cannons and crew.
[embedded content]
By the way, Hasbro tried its own knockoff Lego to build some Transformers years ago. I hear it didn’t go so well, so it’s nice to see the companies working together this time around.
Optimus Prime is officially a Lego set, and not just in statue form — with 19 points of articulation, the Danish brickmaker has created a 1,508-piece Optimus Prime G1 action figure you can actually transform. OK, yes, you’ll still need to do that conversion yourself — it’s no walking, talking…
Recent Posts
- Rabbit shows off the AI agent it should have launched with
- Instagram wants you to do more with DMs than just slide into someone else’s
- HPE launches slew of Xeon-based Proliant servers which claim to be impervious to quantum computing threats
- There’s No Longer a Sub-$500 iPhone. Does It Matter?
- Limited Run says potentially damaging NES carts are supplier’s fault
Archives
- February 2025
- January 2025
- December 2024
- November 2024
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- October 2022
- September 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- September 2018
- October 2017
- December 2011
- August 2010