‘How to hire’ is the new ‘how to conserve runway’

Thanks for reading Startups Weekly. Want the weekly digest in your inbox every Saturday? Sign up here.
When COVID-19 first began to infect the world, my interviews with venture capitalists all somewhat fit into the same mold. Investors would tell me that they’re “triaging” their own portfolio to understand how to help startups rocked by the pandemic. While no one outright said that they would stop investing in new opportunities, many spoke on turning inward, instead of outward, to navigate the uncertain time.
Then the conversation would inevitably turn toward runway, aka the amount of capital that would dictate how many months they could stay in business before shutting down. Every founder was thinking about it, every VC was advising their portfolio companies to be smart about spending, and one startup even launched a product to help founders secure money in preparation for a broader pullback from traditional investors. For what it’s worth, that startup, ClearCo, is now a unicorn.
Fast-forward to over a year later and it’s been months since I’ve heard the word runway. The phrase has all but disappeared as venture capital as an asset class exploded with new check-writers and record-breaking fund closes. As companies raise follow-on financing weeks, instead of years, after prior rounds, I wondered what the new tension was in startupland.
In a conversation this week, NEA partner Ann Bordetsky put it simply: “It’s easy to raise and hard to hire.”
Bordetsky, who joined NEA this year, said that the next six months of advice for founders will be all about hiring. “Figure out your unfair advantage for hiring the best talent,” she said. “Not everyone can hire the best of the best, so hiring is going to make or break a lot of companies.” Put differently, “how to hire” is the new “how to conserve runway.”
Hiring has always been hard for startups, which are more strapped for resources than, say, a Facebook that can offer an engineer a $1 million signing bonus without blinking an eye. Still, founders tell me that hiring is only getting harder as more and more well-capitalized startups are rising up with impressive valuations.
We’ve been covering it for years, but expect the conversation to grow only louder. We are in the Great Resignation, after all.
In the rest of this newsletter, we’ll discuss the growth and resiliency of Nuro, OnlyFans’ bombshell news and the first women’s health unicorn. As always, you can support me by following me on Twitter @nmasc_ and sharing this newsletter with two of your friends.
The Nuro EC-1

Image Credits: Nigel Sussman
Quiet and autonomous delivery don’t necessarily find themselves in the same sentence often, unless, of course, you’re talking about Nuro. Our latest EC-1 looks under the hood of the AV startup, built by former Google self-driving project employees, as it finds its voice.
Here’s what you need to know: The 4-part series explores Nuro’s route to a $5 billion valuation, which includes Domino’s and a regulatory obstacle course. It was written by Mark Harris and edited by Kirsten Korosec.
The series:
Will OnlyFans lose its only fans?

Image Credits: Bryce Durbin / TechCrunch
OnlyFans, a platform in which creators paywall exclusive content for their biggest fans, announced this week that it will ban explicit content. While the platform was not built exclusively for porn, the content was largely its most known use case — powering OnlyFans’ lucrative rise over the past year. Thus, the ban came as a shock as many see OnlyFans’ success inextricably tied to porn.
Here’s what you need to know: Many saw OnlyFans’ choice to step away from porn as a reaction to not being able to find outside investors, news that broke earlier in the day due to leaked financials. As pressure from the banking world allegedly forced OnlyFans to focus on more SFW content, my colleague Lucas Matney gave his two cents.
From Matney’s op-ed:
This shutdown is also the opportunity of a lifetime for the crypto industry, which could capitalize on the shutdown and a recent wave of increasingly consumer-friendly crypto payments infrastructure products to create a platform that won’t crumble under the influence of payment providers.
The real challenge is in making it simple to onboard new users to both a new platform and potentially their first crypto wallet — while staying compliant with regulatory guidelines — at a time when more conventional web payment structures have gotten so streamlined and free adult content is just as prolific as ever.
More on crypto’s current state:
Women’s health gets its first unicorn

Image Credits: Bryce Durbin
This week on Equity, we discussed a rarity in the world of tech: A women-led company in the women’s health space became a unicorn in a financing led by women. The historic move by Maven, founded by Kate Ryder, shows how women’s health is anything but a niche market.
Here’s what you need to know: With fresh capitalization, Maven’s comprehensive women’s health digital clinic and benefits service could now become a platform play. My take is that the company wants to quietly show people how women’s health is tied to everyone’s health. We’ll likely see the startup expand its lens of who it serves, and we’ve already seen it expand into family care.
Diving into digital health more:
Around TC
Across the week
Seen on TechCrunch
Seen on Extra Crunch
Same time, same place, next week? Okay cool.
Thanks for reading Startups Weekly. Want the weekly digest in your inbox every Saturday? Sign up here. When COVID-19 first began to infect the world, my interviews with venture capitalists all somewhat fit into the same mold. Investors would tell me that they’re “triaging” their own portfolio to understand how…
Recent Posts
- Apple announces the iPhone 16e with Apple Intelligence for $599
- A popular Japanese distraction-free writing device is coming to the US
- Rivian’s new Dune edition lets you channel your inner Fremen
- Here’s when and where you can preorder the new iPhone 16E
- The Humane AI Pin debacle is a reminder that AI alone doesn’t make a compelling product
Archives
- February 2025
- January 2025
- December 2024
- November 2024
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- October 2022
- September 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- September 2018
- October 2017
- December 2011
- August 2010