E3 is dead — how big was it, anyhow?


The Electronic Entertainment Expo (E3) is dead. Following cancellations in 2020, 2021, 2022, 2023, and Thursday’s revelation that it won’t return to Los Angeles in 2024 or 2025 either, you can safely stick a fork in the world’s former most influential gaming show. It’s done, replaced by events that stream online like the Summer Game Fest, Nintendo Direct, PlayStation Showcase, Xbox Games Showcase, and Ubisoft Forward.
But given how seemingly easily it’s been replaced, you might be wondering: how big a deal was it, really?
In 2016, I wrote for CNET how it was actually becoming less of a gamer’s mecca every year, and you aren’t really missing that much. But when I ran the numbers today, they told a slightly different story — E3 had roughly doubled in size and more than quadrupled in economic impact before the pandemic laid it low.
I didn’t choose 2009 and 2019 just to make a nice round decade: it’s the first year after E3 returned to the LA Convention Center, and the last year before the show was canceled.
And its loss will be a blow to Los Angeles. Last year, LA Tourism executive director Doane Liu told dot.LA that E3 represented an injection of $83.4 million to the city’s economy, much of it in hotel rooms where the city collects tax revenue.
“We practically give away the convention center if [organizers] agree to book a certain number of hotel rooms… It’s really an incentive to bring business travel to Los Angeles,” Liu told the publication.
E3 isn’t the only event that’s big business for LA, though. To put these numbers in perspective, the LA Tourism Board reported that E3 generated $75 million for the city in 2017, and that the Los Angeles Convention Center had a total economic impact of $780 million that year — so the big game show was only a tenth of what the city’s big expo building brought in, to say nothing of LA’s other attractions.
The Electronic Entertainment Expo (E3) is dead. Following cancellations in 2020, 2021, 2022, 2023, and Thursday’s revelation that it won’t return to Los Angeles in 2024 or 2025 either, you can safely stick a fork in the world’s former most influential gaming show. It’s done, replaced by events that stream…
Recent Posts
- Reddit is experiencing outages again
- OpenAI confirms 400 million weekly ChatGPT users – here’s 5 great ways to use the world’s most popular AI chatbot
- Elon Musk’s AI said he and Trump deserve the death penalty
- The GSA is shutting down its EV chargers, calling them ‘not mission critical’
- Lenovo is going all out with yet another funky laptop design: this time, it’s a business notebook with a foldable OLED screen
Archives
- February 2025
- January 2025
- December 2024
- November 2024
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- October 2022
- September 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- September 2018
- October 2017
- December 2011
- August 2010