Category: tiktok
Quibi is the anti-TikTok (that’s a bad thing)
It takes either audacious self-confidence or reckless hubris to build a completely asocial video app in 2020. You can decide which best describes Quibi, Hollywood’s $1.75 billion-funded attempt at a mobile-only Netflix of six to 10-minute micro-TV show episodes. Quibi manages to miss every trend and tactic that could help…
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TikTok pledges $250M in COVID-19 relief efforts, plus another $125M in ad credits
Short-form video app TikTok announced today it’s committing over $250 million to support front line workers, educators, and local communities affected by the COVID-19 pandemic, as well as an additional $125 million in advertising credits to public health organizations and businesses looking to rebuild. Some of these funds are being…
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“Content network effect” makes TikTok tough to copy
Many TikTok videos don’t start from scratch, so neither can its competitors. TikTok is all about remixes where users shoot a new video to recontextualize audio pulled from someone else’s clip, or riff on an existing meme or concept. That only works because TikTok’s had time to build up an…
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TikTok donates $3 million to Arnold Schwarzenegger’s charity feeding kids affected by school closures
“We are all operating in uncertain times, and it’s more important now than ever before for both our local and global communities to come together to help those in need,” said Vanessa Pappas, General Manager of TikTok U.S., in a statement. “This pledge to ASAS will help more students get access…
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Senate bill seeks to ban Chinese app TikTok from government work phones
On Thursday, Sen. Josh Hawley (R-MO) and Rick Scott (R-FL) introduced legislation to further restrict the use of the popular viral video app TikTok on government devices. The bill seeks to expand existing federal guidance prohibiting use of TikTok to encompass any U.S. government-issued device. The legislation is the most…
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TikTok to open a ‘Transparency Center’ where outside experts can examine its moderation practices
TikTok, the popular social media app owned by Chinese tech company ByteDance, has been under a national security investigation by U.S. lawmakers who have raised concerns about the company’s access to U.S. user data and whether it was censoring content at the behest of the Chinese government. Today, TikTok tries…
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